China Japan South Korea. Bulgaria France Germany. See what you can learn at conXion Software AG, headquartered in Darmstadt, Germany, is an enterprise software company operating in more than 70 countries. Marketing leadership reporting had grown in scope over the years, sometimes reaching 30 pages per week, as it attempted to be all things to all people, but when those reports stopped coming, few even reacted to the change.
Over the course of a six-week project, Software AG designed a new CMO dashboard that has made leadership reporting much more succinct, focused, and actionable. The company has seen widespread adoption of reporting that had been rarely used in the past.
Reporting can be produced in a fraction of the time, and is driving deeper discussions and more rapid decisions. When Carney joined Software AG, there was no shortage of reporting available to marketing.
There was a strong desire for data collection, but the organization had not yet struck the right balance between informing leadership and focusing decision-making.
Over time, the company had developed a labor-intensive weekly marketing leadership report of 20 to 30 slides that combined data assembled by a reporting resource and commentary contributed by field marketing. However, this time-consuming effort was not delivering the clear business insights desired. A team of contributors from within corporate marketing, field marketing, and marketing operations set out to create a new CMO dashboard.
The project needed to align to a company-wide transformation project led by CEO Sanjay Brahmawar, give clear insights on results, and remove confusion and debate about the underlying data. Carney began the process soon after he joined the company, focusing first on report frequency. There was concern that leadership needs would not be met unless the reports were delivered at least weekly, but the manual nature of the reporting required so much time 60 hours or more to complete that little time was left to focus on improvement.
He decided to test a move to monthly reporting, and found that stakeholders were comfortable with that cadence. The test confirmed a suspicion that the reports were not being read consistently, as there was little end user reaction when the report no longer arrived each week. This month, Software AG releases the latest updates to webMethods, including the following new capabilities:. A complimentary copy of the report is available here. For more information, visit www.
Find out at this one-hour webinar. As Chief Product Officer, Dr. He is the author of numerous publications in journals and specialist books, a speaker at international conferences, a strategic advisor in business workshops, and a startup advisor. Michele's research spans applications in key markets including manufacturing, healthcare, smart building, and smart city environments.
She also focuses on the role of emerging technology including 5G networks in powering new transformative applications, services, and business models. Prior to joining Forrester, Michele was a management consultant serving national and international communications and technology clients in North America and Europe.
Before joining Forrester, Jeffrey was a product manager at technology startup that was acquired in
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